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Digital analytics and web analyses for purposes of market, opinion and social research. Vocabulary and service requirements Ingestion-build-93833 518 and 5241 Scope This document specifies the terms and definitions, as well as the service requirements, for organizations and professionals that conduct digital analytics and web analyses for collecting, analysing and reporting of digital data for purposes of market, opinion and social research by various methods and techniques. It provides the criteria against which the quality of such services can be assessed and evaluated. This document applies to digital